{"title":"New In","description":"\u003cp\u003eBe first to the latest with SOERA's new arrivals. Shop fresh dresses, tops and accessories added weekly, so your wardrobe is always ahead of the trend.\u003c\/p\u003e","products":[{"product_id":"airla-striped-empire-maxi-dress","title":"Lara Striped Empire Maxi Dress","description":"\u003ch2\u003eLara Striped Empire Maxi Dress for Women\u003c\/h2\u003e\n\u003cp\u003eSome dresses just do the work for you — the Lara hits that sweet spot between effortless and put-together, so you look like you tried without actually having to try. 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